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EPN547 – Promoting the scheme website to members

Audience

  • Pension leads
  • HR managers
  • Payroll managers
  • Internal communications managers

Summary

The scheme website hosts a variety of useful information to help members to become more engaged with their pension benefits. With greater engagement, members are able to make more informed choices.

Anecdotal feedback from this year’s Civil Service Live events demonstrated that whilst more members are aware of the scheme website and have visited it, there are still a number of members who don’t know of its existence.

As such, we have created a suite of eye catching and creative material that you can use on noticeboards and your intranets to encourage members to visit the scheme website.

What’s more, with the retirement modeller now live and the first of our online videos ‘Joining the scheme‘ being loaded at the start of September, there are even more reasons for members to visit the website.

Actions

  • To print out the attached posters and use them in any of your internal pension communications for example, on staff noticeboards
  • To host a pdf version of the posters on your intranet
  • To promote awareness of the scheme website and the benefits members can derive from visiting it (using the retirement modeller, accessing helpful information in a variety of formats)
  • To remind members that the scheme website is their one stop shop for scheme related information
  • To Identify the internal communications lead in your organisation and to provide their name and email address to your designated Employer Relationship Manager via the following email address erms@mycsp.co.uk

Timing

  • With immediate effect

Detail

1. In order to help you to promote the scheme website, we have created a suite of engaging and creative artwork which can be used locally on noticeboards and intranets.

2. The list of artwork is as follows:

  • In the dark about your pension?
  • Movie Mentions posters x 8 (used at the recent Civil Service Live events)*
  • Penny drop
  • Pension Power*
  • In a pickle about your pension?
  • Puzzled by pensions?
  • Want to get pension savvy? X 2
  • The retirement modeller*
  • Are you pension savvy?*
  • Pension Power - email footer

3. Whilst there are generic posters within the list which merely promote the scheme website, the posters marked with an asterisk link to dedicated pages or tools on the web which provide another reason for the member to visit the website.

4. We have also created a Pension Power email footer sign off which can be used to further promote the scheme website.

5. We appreciate that you may not be able to directly update your intranet and that this responsibility may sit with an internal communications or IT function. As such, we would be grateful if you could liaise with the appropriate team to have the creative material displayed to gain the maximum exposure to members.

6. In order to update our contact details of internal communications leads, please send details of those colleagues through to your designated Employer Relationship Manager at the following email address erms@mycsp.co.uk who will ensure that their database of contacts is updated accordingly.

Contacts

If you have a question about the distribution of EPNs contact employerpensionnotice@cabinetoffice.gov.uk.

You can find electronic copies of the Employer Pension Guide, all current EPNs and forms on our website.

This notice is for employers and should not be issued to scheme members.

If members have a question about their pension, they can find information on this website or by contacting the Scheme Administrator (MyCSP).

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